■ THE WORK
Reputations that finally have a website to match
Every domain here is live. No two were built off the same layout, and they cover trades that have nothing to do with each other — a home builder, a trades network, a lawyer, a cleaner, a pool company, a CPA.
01Custom home building
Mark Antony Homes
A builder with a thousand homes behind them and a site that couldn’t show one.
We've been building in Central New York since 1988, and the website was the one part of the business that never kept up. Now it answers people at ten o'clock at night when we're off the clock — and the inquiries coming through are real buyers, not tire-kickers.
- WHERE
- Syracuse, New York
- LIVE AT
- markantonyhomes.com
■ RUNNING ON THIS ACCOUNT
- ReceptionistTakes build enquiries overnight and sorts new-build from remodel
- BookerPuts model-home walkthroughs on the calendar
- WriterTurns the questions buyers keep asking into community pages
- ReporterWrites the morning brief from that week's enquiries
02General practice law
Law Offices of Scott D. Cerio
Twelve practice areas, thirteen towns, and an intake agent that knows the difference.
People don't call a lawyer during business hours. They call when something has just gone wrong. The intake on my site works out what kind of case it is before it ever reaches me, so I'm not spending a morning on calls that were never a fit.
- WHERE
- North Syracuse, New York
- LIVE AT
- scottceriolaw.com
■ RUNNING ON THIS ACCOUNT
- ReceptionistRoutes the matter before it reaches him, and never advises
- VoiceAnswers the line when he is in court
- BookerBooks the free consultation directly
- AuditorWatches the practice-area pages against the 13 checks
03Commercial cleaning
RMS Clean
Ten industries, fourteen locations, one Marine who wanted it done properly.
They understood what the company actually is before they designed a single thing. It looks like us, it reads like us, and it works on a phone — which is where most of our customers are.
- WHERE
- New Port Richey, Florida
- LIVE AT
- rmsclean.com
■ RUNNING ON THIS ACCOUNT
- ReceptionistSeparates commercial from residential and gets the square footage
- BookerHolds a walkthrough slot while the quote is prepared
- ReviewerAsks after a completed clean, drafts the reply
- ReporterReports the month by property type
04Trades network
ValorJobs
Two audiences who want opposite things — veterans looking for work, and the crews who are short-handed. The site makes the case to both, then hands off to the app.
- WHERE
- Syracuse, New York
- LIVE AT
- valorjobs.com
■ RUNNING ON THIS ACCOUNT
- ReceptionistAnswers on both sides — crews hiring and veterans looking
- WriterWrites the trade pages from what applicants actually ask
- ReporterTracks which trades are moving
05Pools & outdoor living
Next Level Pools
Custom pools from Orlando to the coast. Built for the phone in somebody's back yard, with the agent qualifying the job before anyone gets in a truck.
- WHERE
- Maitland, Florida
- LIVE AT
- nextlevelpoolsandspas.com
■ RUNNING ON THIS ACCOUNT
- ReceptionistQualifies pool type, yard access and season
- VoicePicks up when the crew is on a dig
- BookerBooks the site visit
- ReviewerAsks at handover, when people are happiest
06Tax & accounting
DFS Accounting
A CPA firm in a niche almost nobody serves — fantasy sports, sports betting and crypto. The site speaks that language without sounding like a tax office.
- WHERE
- Nationwide
- LIVE AT
- dfsaccounting.com
■ RUNNING ON THIS ACCOUNT
- ReceptionistSorts DFS, betting and crypto clients before intake
- BookerBooks the consult around filing season
- AuditorKeeps the niche pages readable to assistants
■ ALSO BUILT
More clients
Trades, professional services, health, hospitality and software — across Central New York, down the Florida coast, and a few nowhere near either.
- FantasyGuruFantasy sports analysis
- KCMC ConstructionGeneral contracting
- Right To InvestFinancial education
- VALOR DevelopmentExcavation & concrete
- Everglow Spray TanBeauty studio
- Reef HealthHealth benefits
- I/ONXAI infrastructure
- DropJibOil & gas software